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[su_heading size=”15″ align=”left”]Small Business and Google: DIY[/su_heading]

Today I had the opportunity to speak to a group of women entrepreneurs in Aurora, ON. The topic was small business and Google. I am by no means an expert but I do like to share what I have learned through trial and error. So I thought I would summarize my thoughts for these women and then share with anyone who is interested.

Google loves Google. It is a really simple notion but it is true and why wouldn’t it be. So what does that mean for a small business and Google? That means there are opportunities and hurdles. So keeping this in mind, Google has lots of tools that can help you build a better presence on the web.

Things to do and try

  1. Google My Business so that people interested in your services and products can find you. People today search with geography in mind so being found on the map is so very important.                                                                                                                                                                                              [su_quote]Google My Business connects you directly with customers, whether they’re looking for you on Search, Maps or Google+.[/su_quote]
  2. YouTube because people love to search how do I….. Having a YouTube channel gives you an opportunity to share videos around and about your business. You can demonstrate your knowledge, expertise and community underst anding. You will bring a personal touch to your br and.
  3. Google+ is a “social media” tool that allows you to share content about your business and interests around your business. It is another tool to build your br and and audience. Remember that content is king. And the goal should always to be of service first. I have often posted a line or two about a topic in my blog and attach the link. Add a photo that tells a story.
  4. Google Reviews – testimonials are a great way to bring awareness and credibility to your business. When you get a review make sure to respond to it in a way that is insightful and brings value to others as well as thanking your reviewer.
  5. Regular blogging is a great way to increase your presence on the web. Blogging to your only site as well as contributing to legitimate and like minded blogs is the key. If you are using WordPress a great plugin to help with SEO is by Yoast. Its easy to use and I highly recommend it.
  6. Relevant and well respected business directories. These are excellent opportunities to create presence, have links to your website and again demonstrate your expertise.

When it comes to SEO it is an ever changing maze that makes me envision the Google techs thinking up new and “fun” ways of challenging us. If it makes financial and business sense to hire a SEO company do your homework and hire well respected and Google certified companies.

The good news is Google puts out a lot of different products to help small businesses. And a lot of them are no or low cost options for you to try. And while we don’t have unlimited time remembering Google loves Google makes it worth checking out their products and trying them out.